Where influence shapes social media

Managing Influencer Relationships

20/05/2026

Target Rebuilt Its Creator Program From Scratch: Inside Club Target and the LTK Ambassador Model

Target’s new creator program replaces its flat affiliate model with Club Target and Target Ambassadors, powered by LTK, to turn social content into always-on commerce with performance-based commissions.

18/05/2026

63% of Creator Deals End After One Post: What the Brand Deals Report Means for Your Program Design

Fashion Brands Made Creators Their Primary Acquisition Channel. Here Is The Stack They Are Using

Fashion and Beauty

Different Types of Influencers

15/05/2026

Fashion Brands Made Creators Their Primary Acquisition Channel. Here Is The Stack They Are Using

AI Creators, Human Creators, and The Performance Gap We Are Pretending Is Not There

14/05/2026

AI Creators, Human Creators, and The Performance Gap We Are Pretending Is Not There

Pricing Transparency In A Broken Market: The Agency Rate Card Every Client Deserves

TikTok: Engaging with Generation Z

13/05/2026

Pricing Transparency In A Broken Market: The Agency Rate Card Every Client Deserves

Spotlight

TikTok For B2B: The 90-Second Playbook For Software and Services Brands In 2026

11/05/2026

TikTok For B2B: The 90-Second Playbook For Software and Services Brands In 2026

How influencers can turn TikTok B2B marketing into a measurable revenue channel with operator-led content, employee advocacy, SEO compounding and clear metrics.

Flat Fees Are Dead. What Performance-Based Creator Deals Actually Look Like In 2026

LinkedIn: Influence in the B2B Sector

07/05/2026

Flat Fees Are Dead. What Performance-Based Creator Deals Actually Look Like In 2026

Learn how to move from flat influencer fees to performance-based creator deals, choose the right structure for your tier, negotiate attribution and guarantees, and reprice existing brand partnerships without losing trust.

by Marie-Lou Picard

$LinkedIn For B2B Creators: Dwell Time, Comment Velocity, and The New Reach Math$

07/05/2026

LinkedIn For B2B Creators: Dwell Time, Comment Velocity, and The New Reach Math

Learn how the LinkedIn algorithm 2026 uses dwell time, comment velocity and content format to turn B2B posts into compounding assets, and apply practical playbooks to grow revenue from your profile.

Multi-Touch Attribution For Influence: Giving Creators The Credit MMM Erases

07/05/2026

Multi-Touch Attribution For Influence: Giving Creators The Credit MMM Erases

Learn how multi-touch attribution complements marketing mix models to reveal true B2B creator impact, with concrete benchmarks, pilot methods, and practical tracking templates.

by Hélène Lachapelle

29/04/2026

Polestar Centralized Its Creator Program Under One Global Agency. The Read For Every Auto and Travel Brand

Polestar’s centralized global influencer marketing program with Pulse Advertising shows how premium brands are consolidating creator campaigns across markets, and what this shift means for agencies, influencers, and future RFPs.

LinkedIn: Influence in the B2B Sector

LinkedIn Influencer Strategy For B2B: Sourcing, Briefing, and Amplifying Executive Voices Without Making It Look Sponsored

12/05/2026

LinkedIn Influencer Strategy For B2B: Sourcing, Briefing, and Amplifying Executive Voices Without Making It Look Sponsored

Learn how to design a LinkedIn influencer strategy for B2B that compounds into pipeline, with sourcing tactics, brief templates, KPI mapping and ethical guidelines for high trust thought leadership.

The Case Against Quarterly Campaigns: Why Always-On Beats Activation Theater Every Time

03/05/2026

The Case Against Quarterly Campaigns: Why Always-On Beats Activation Theater Every Time

Always-on influencer marketing turns creators into strategic partners, replacing spiky campaigns with compounding, full-funnel impact for B2B brands and audiences.

Instagram: Tactics and Strategies

$Instagram Shipped Native Affiliate Links. The Creator-Commerce Math Just Changed Overnight$

27/04/2026

Instagram Shipped Native Affiliate Links. The Creator-Commerce Math Just Changed Overnight

Instagram’s native affiliate links are reshaping creator commerce, repricing sponsored posts, and challenging external networks. Here is what pro influencers must do next.

Influencer Marketing Benchmarks 2026: CPM, Engagement, and Share Of Voice By Creator Tier

Managing Influencer Relationships

08/05/2026

Influencer Marketing Benchmarks 2026: CPM, Engagement, and Share Of Voice By Creator Tier

Data‑driven influencer marketing benchmarks for 2026: tier‑based CPM, CPE and engagement rate ranges, platform‑specific ROI, and practical guidance for creators on pricing, negotiations and proving ROI to brands.

$Building an Always-On B2B Creator Roster: Sourcing, Ranking, and the Retainer Math Most Teams Get Wrong$

28/04/2026

Building an Always-On B2B Creator Roster: Sourcing, Ranking, and the Retainer Math Most Teams Get Wrong

Learn how to build a B2B creator roster on LinkedIn that behaves like a media portfolio, with sourcing, ranking, retainers, and tooling for measurable pipeline impact.

The 2026 Creator Economy Report: Numbers Professional Creators Can Actually Use To Price Their Work

06/05/2026

The 2026 Creator Economy Report: Numbers Professional Creators Can Actually Use To Price Their Work

Learn how to turn any creator economy report into a practical pricing tool, with operator-grade metrics, regional CPM context, and benchmarks you can plug directly into your rate card.

24/04/2026

The Creator Brief That Actually Ships: Structure, KPIs, and the Brand-Safety Clauses Most Agencies Forget

A practical creator brief template for influencers to protect their time, clarify campaigns, and negotiate better terms with brands and agencies.

by Lionel Cours-Darne

Stop Casting By Follower Count. Here Is What Actually Predicts Campaign Performance

23/04/2026

Stop Casting By Follower Count. Here Is What Actually Predicts Campaign Performance

Learn how to upgrade B2B influencer casting on LinkedIn by moving beyond follower counts toward audience role match, topical authority, and CFO-ready scorecards that prove pipeline impact.

Humanz Bought Ubiquitous and Bambassadors. Here Is What Creator-Tech Consolidation Means For Your Stack

21/04/2026

Humanz Bought Ubiquitous and Bambassadors. Here Is What Creator-Tech Consolidation Means For Your Stack

Humanz’s $15M acquisition of Ubiquitous and Bambassadors highlights accelerating consolidation in influencer marketing. Learn how AI-native platforms use creator CRM data, how fees and take rates shift post-acquisition, and what agencies and creators should negotiate to protect data, pricing power and long-term leverage.

Collaborating with Influencers

Target Just Killed Its Creator Affiliate Program. The Commission Model Is Next

20/04/2026

Target Just Killed Its Creator Affiliate Program. The Commission Model Is Next

Learn how Target’s shift from a commission-based creator program to gamified challenges affects influencer earnings, why flat affiliate commissions are under pressure, and how creators can adapt with diversified, data-driven collaboration strategies.

Influencer Marketing ROI: A CFO-Ready Measurement Framework You Can Ship This Quarter

03/05/2026

Influencer Marketing ROI: A CFO-Ready Measurement Framework You Can Ship This Quarter

Learn how professional influencers can turn influencer marketing ROI into a CFO ready growth engine with clear metrics, attribution, and board level reporting.

How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators

22/04/2026

How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators

Practical influencer pricing guide for 2026: learn how to build a defensible rate card, calculate CPM-based fees, price usage rights and exclusivity, and sell B2B influencer campaigns to CMOs and CFOs.

How strategic public relations measurement elevates influencer authority

14/04/2026

How strategic public relations measurement elevates influencer authority

Learn how strategic public relations measurement helps influencers prove impact, negotiate stronger brand deals, and build long term authority with data driven reporting.

How to choose the best software for sourcing TikTok influencers efficiently

11/04/2026

How to choose the best software for sourcing TikTok influencers efficiently

Learn how to choose the best software for sourcing TikTok influencers, optimize discovery, and use data driven tools to secure stronger brand partnerships.

by Antoine Terrier

How technology influencers turn social platforms into engines of authority and growth

10/04/2026

How technology influencers turn social platforms into engines of authority and growth

Professional analysis for technology influencers on building authority, trust, and growth across social media, from Instagram and YouTube to email and direct channels.

Mastering Social Media Verification: A Step-by-Step Guide

Exploring the temu influencer program: a new frontier in affiliate marketing

Current Market Trends

Exploring the temu influencer program: a new frontier in affiliate marketing

Exploring the Impact of fintechrevo com on Social Media Influence

26/08/2025

Exploring the Impact of fintechrevo com on Social Media Influence

Understanding the Impact of Earnings Credit Rate on Influencer Income

Understanding the Impact of Earnings Credit Rate on Influencer Income

Understanding the pulse of influence: What does it take to be an influencer?

What Is an Influencer?

Challenges and Opportunities

Understanding the pulse of influence: What does it take to be an influencer?

Exploring the Role of Newpoint Real Estate Capital in the Meridian Market

Exploring the Role of Newpoint Real Estate Capital in the Meridian Market

The rise of fitness influencers: shaping the workout world through social media

Fitness and Wellness

The rise of fitness influencers: shaping the workout world through social media

Understanding the Difference Between Gross and Net Return

Understanding the Difference Between Gross and Net Return

Crafting Effective Names for AI SaaS Products

Collaborating with Influencers

08/07/2025

Crafting Effective Names for AI SaaS Products

Effective Collaboration Strategies with Influencers

21/03/2025

Effective Collaboration Strategies with Influencers

Mastering Influencer Tools and Apps for Marketing Success

Mastering Influencer Tools and Apps for Marketing Success

Understanding the Concept of an Evergreen Fund

21/06/2025

Understanding the Concept of an Evergreen Fund

Embracing High Risk of Failure: A Pathway to Social Media Success

19/04/2025

Embracing High Risk of Failure: A Pathway to Social Media Success

Understanding Valuation Samples in Social Media Influence

Understanding Valuation Samples in Social Media Influence

Pivoting Strategies: The Rise of Micro-Influencer Dominance in Social Engagement

Current Market Trends

Pivoting Strategies: The Rise of Micro-Influencer Dominance in Social Engagement

Navigating the Expectations of Social Media Influence

Building Your Brand and Audience

17/07/2025

Navigating the Expectations of Social Media Influence

The Influencer Profession

How to turn your direct channel into the most powerful asset of your social media influence

Becoming an Influencer: Education and Skills

04/03/2026

How to turn your direct channel into the most powerful asset of your social media influence

Learn how influencers can turn their direct channel into a powerful, data driven asset that integrates email, social, and commerce for sustainable growth.

by Antoine Terrier

How to succeed as an influencer marketing specialist in the United States

31/12/2025

How to succeed as an influencer marketing specialist in the United States

Explore the essential skills, strategies, and challenges for becoming a successful influencer marketing specialist in the United States. Learn how to navigate the unique landscape of social media influence tailored for influencers.

Fundamentals of Influence

How a corporate communications strategy turns influencers into trusted business partners

What Is an Influencer?

10/04/2026

How a corporate communications strategy turns influencers into trusted business partners

Learn how influencers can align with a corporate communications strategy, support internal and external communications, and become trusted strategic partners for brands.

How to define SOV and turn share of voice into real influence power

16/03/2026

How to define SOV and turn share of voice into real influence power

Learn how to define SOV as an influencer, calculate share of voice across channels, and turn brand visibility into lasting authority and smarter budget allocation.

Campaign Analysis and Optimization

Influence Strategies

Optimizing influencer marketing strategies for sustainable growth and real impact

20/03/2026

Optimizing influencer marketing strategies for sustainable growth and real impact

How a strategic media list turns influencers into trusted news sources

What Is an Influencer?

15/03/2026

How a strategic media list turns influencers into trusted news sources

Building an SEO roadmap strategy that amplifies your influence

Creating Engaging Content

14/03/2026

Building an SEO roadmap strategy that amplifies your influence

How influencers can master Google Ads B2B for predictable growth

24/02/2026

How influencers can master Google Ads B2B for predictable growth

Influence Market

How venture capital firm geographic investment restrictions quietly shape your life as an influencer

26/02/2026

How venture capital firm geographic investment restrictions quietly shape your life as an influencer

Learn how venture capital firm geographic investment restrictions affect social media platforms, creator funds, brand deals, and your growth as an influencer.

by Cécile Delaunay

How startup america is reshaping social media influence

25/02/2026

How startup america is reshaping social media influence

Explore how startup america is transforming social media influence, what it means for creators, and how influencers can work with startups to build sustainable, authentic partnerships.

by Cécile Delaunay

Domains of Influence

How renewable energy startups can power your influence on social media

Technology and Gaming

24/02/2026

How renewable energy startups can power your influence on social media

Learn how renewable energy startups can collaborate with influencers, build authentic impact campaigns, and turn complex climate topics into engaging social media content.

Education and Personal Development

Latest updates on edtech funding: what influencers need to know